Our Story

We Are On a Mission.

We came together to make delicious, healthy snacks we love to eat. We are passionate about organic, non-GMO, real food, made with ingredients you can pronounce. It’s that simple. No chemicals, sweeteners, or artificial anything.

How it all started in our Founder’s own words:

“I was watching TV one day and a doctor was on a talk show making a green drink and it sounded so good I decided to try. I was on a mission to eat healthier.

And then one morning, a little voice from the back of the car said,‘Hey mom. can I try some of that weird green drink you made? If you put in some apples and other stuff I like, then I’d probably drink it too!’ “

-Wendy Makkena, Founder

And our mission took off. Ruby Rockets launched in 2013 and today our frozen Veggie and Fruit Pops are available in over 3,000 stores nationwide. We introduced a creamy and delicious, dairy free yogurt alternative in November 2015, which is the first dairy free yogurt alternative tube snack in the dairy aisle.

Our Mission

Why We Do What We Do

We believe in real food that tastes as good as it is good for you. We believe in products with ingredients you can pronounce. We believe that the best food is simple with no chemicals or artificial anything. We believe that it is possible for fruits & veggies to be delicious.

Today, the world is filled with snacks that entice us with sugar and empty calories. Even the products that claim to be good for us are all too often high in sugar and filled with confusing, artificial ingredients. And the products that really are healthy? Let’s admit it, a lot of them don’t taste great.

But our team at Ruby Rockets is committed to changing that. We are passionate about creating snacks that taste incredible, and that everyone can enjoy without guilt or fear. So join us on our journey and together we can build a happier, healthier, and stronger world.

That’s why we do what we do.

Our Team

How We Came Together

We came together because we share a passionate commitment to making delicious and truly good-for-you food for the people we love: our customers, our families, our friends, and ourselves.